{"id":4139,"date":"2016-07-06T00:00:00","date_gmt":"2016-07-05T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/cafe-backstage-05-07-2016-hors-competence\/"},"modified":"2016-07-06T00:00:00","modified_gmt":"2016-07-05T23:00:00","slug":"cafe-backstage-05-07-2016-hors-competence","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/cafe-backstage-05-07-2016-hors-competence\/","title":{"rendered":"Caf\u00e9 Backstage 05-07-2016: Hors comp\u00e9tence"},"content":{"rendered":"

Adverteerder \/ Annonceur: CAFE BACKSTAGE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Caf\u00e9<\/strong><\/h3>\n

Media \/ M\u00e9dia: Andere (aankondiging aan het raam van een caf\u00e9)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De klager bezorgde een foto van het vensterraam van het betrokken caf\u00e9 met daarop zes witte bladen papier geplakt aan de hand waarvan respectievelijk worden aangekondigd:<\/p>\n

– dat de voetbalmatch Belgi\u00eb \u2013 Zweden op groot scherm te bekijken is;
– dat het caf\u00e9 op woensdag en donderdag open is om 11u;
– dat op donderdag 30 juni een \u201cBuizen TD\u201d doorgaat waar op vertoon van het rapport gratis pintjes kunnen worden verkregen naargelang het geslaagd zijn of het aantal onvoldoendes.<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Volgens de klager gaat het hier om een alcoholreclame die in strijd is met de volgende bepalingen van het Alcoholconvenant:<\/p>\n

– artikel 2.1: \u201cReclame mag niet gericht zijn op minderjarigen, noch door haar inhoud, noch door het communicatiemiddel\u201d;
– artikel 3.1: \u201cReclame mag niet aanzetten tot onverantwoordelijke, overmatige of onwettige consumptie, noch dit aanmoedigen\u201d.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: Onbevoegd<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: Hors comp\u00e9tence<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennis genomen van de door de klager meegedeelde foto waarop diverse aankondigingen van de horecagelegenheid in kwestie met betrekking tot diens evenementen zichtbaar zijn.<\/p>\n

Zij heeft vastgesteld dat de aankondigingen niet alleen geen alcoholmerk vermelden maar dat eveneens niets in de aankondigingen in kwestie wijst op de betrokkenheid van een alcoholmerk bij de communicatie rond en\/of de organisatie van de specifieke evenementen in kwestie.<\/p>\n

Gelet hierop is de Jury van mening dat deze aankondigingen reclame maken voor de aangekondigde evenementen van deze horecagelegenheid en geen alcoholreclame in de zin van het Convenant inzake reclame voor en marketing van alcoholhoudende dranken betreffen en derhalve niet binnen het toepassingsgebied van dit Convenant vallen.<\/p>\n

Zij verwijst in dit verband tevens naar eerdere recente uitspraken van de Jury die op haar website kunnen worden geraadpleegd: Caf\u00e9 Stad Brussel 07\/10\/2014, Huis der Rechten 06\/04\/2016, KLJ Tielen 13\/04\/2016.<\/p>\n

De Jury heeft zich derhalve onbevoegd verklaard in dit dossier.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: CAFE BACKSTAGE Product-Dienst \/ Produit-Service: Caf\u00e9 Media \/ M\u00e9dia: Andere (aankondiging aan het raam van een caf\u00e9)   Beschrijving van de reclame \/ Description de la publicit\u00e9 De klager bezorgde een foto van het vensterraam van het betrokken caf\u00e9 met daarop zes witte bladen papier geplakt aan de hand waarvan respectievelijk worden […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4139","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCaf\u00e9 Backstage 05-07-2016: Hors comp\u00e9tence - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/cafe-backstage-05-07-2016-hors-competence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caf\u00e9 Backstage 05-07-2016: Hors comp\u00e9tence - 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