{"id":4137,"date":"2016-06-28T00:00:00","date_gmt":"2016-06-27T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/inter-beton-28-06-2016-decision-de-modificationarret\/"},"modified":"2016-06-28T00:00:00","modified_gmt":"2016-06-27T23:00:00","slug":"inter-beton-28-06-2016-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/inter-beton-28-06-2016-decision-de-modificationarret\/","title":{"rendered":"Inter-Beton 28-06-2016: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: INTER-BETON<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Inter-Beton<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: <\/strong><strong>Internet (website)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>Sur le site, on voit le visage souriant d\u2019une jeune femme, avec le texte \u00ab&nbsp;Je vous promets un petit extra aux enl\u00e8vements, demandez-le&nbsp;! Julie&nbsp;\u00bb<\/p>\n<p>En-dessous, entre autres le texte suivant&nbsp;:<\/p>\n<p>\u00ab&nbsp;A partir du 13 juin 2016, Julie vous propose un petit extra \u00e0 chaque enl\u00e8vement. Passez vite nous voir pour votre stabilis\u00e9 dans la centrale Inter-Beton la plus proche.&nbsp;\u00bb<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n<p>Selon le plaignant, cette publicit\u00e9, sans grande subtilit\u00e9, associe la repr\u00e9sentation f\u00e9minine \u00e0 la possibilit\u00e9 d&#8217;obtenir une faveur sexuelle.<\/p>\n<p>C&#8217;est tr\u00e8s d\u00e9gradant, glauque et ne peut \u00eatre justifi\u00e9. Les femmes ne doivent plus \u00eatre r\u00e9duites \u00e0 des objets sexuels dans la publicit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong><\/h3>\n<h3><strong>D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a constat\u00e9 que sur le site, on voit le visage souriant d\u2019une jeune femme, avec le texte \u00ab&nbsp;Je vous promets un petit extra aux enl\u00e8vements, demandez-le&nbsp;! Julie&nbsp;\u00bb<\/p>\n<p>Le Jury est d\u2019avis que l\u2019image d\u2019une femme qui dit en parlant \u00e0 la premi\u00e8re personne \u00ab Je vous promets un petit extra&nbsp;\u00bb contient clairement une allusion sexuelle et r\u00e9duit les femmes \u00e0 un objet de d\u00e9sir.<\/p>\n<p>Le Jury est \u00e9galement d\u2019avis que le visuel utilis\u00e9 et le texte l\u2019accompagnant ne pr\u00e9sentent pas de lien avec les services de l\u2019annonceur et qu\u2019une image n\u00e9gative de la femme-objet est utilis\u00e9e \u00e0 des fins commerciales.<\/p>\n<p>Le Jury a d\u00e8s lors estim\u00e9 que l\u2019image transmise par la publicit\u00e9 est d\u00e9nigrante pour la femme et porte atteinte \u00e0 sa dignit\u00e9 humaine.<\/p>\n<p>Compte tenu de ce qui pr\u00e9c\u00e8de et sur la base des articles 4, alin\u00e9a 1 et 12 du code de la Chambre de Commerce Internationale et du point 3 des R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne, le Jury a d\u00e8s lors demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 et \u00e0 d\u00e9faut de ne plus la diffuser.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: INTER-BETON Product-Dienst \/ Produit-Service: Inter-Beton Media \/ M\u00e9dia: Internet (website) &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Sur le site, on voit le visage souriant d\u2019une jeune femme, avec le texte \u00ab&nbsp;Je vous promets un petit extra aux enl\u00e8vements, demandez-le&nbsp;! Julie&nbsp;\u00bb En-dessous, entre autres le texte suivant&nbsp;: \u00ab&nbsp;A partir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4137","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inter-Beton 28-06-2016: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/inter-beton-28-06-2016-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inter-Beton 28-06-2016: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: INTER-BETON Product-Dienst \/ Produit-Service: Inter-Beton Media \/ M\u00e9dia: Internet (website) &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Sur le site, on voit le visage souriant d\u2019une jeune femme, avec le texte \u00ab&nbsp;Je vous promets un petit extra aux enl\u00e8vements, demandez-le&nbsp;! 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