{"id":4133,"date":"2016-06-21T00:00:00","date_gmt":"2016-06-20T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/opel-21-06-2016-pas-de-remarques\/"},"modified":"2016-06-21T00:00:00","modified_gmt":"2016-06-20T23:00:00","slug":"opel-21-06-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/opel-21-06-2016-pas-de-remarques\/","title":{"rendered":"Opel 21-06-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: OPEL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Opel Corsa<\/strong><\/h3>\n

Media \/ M\u00e9dia: <\/strong>Internet (YouTube)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot montre une jeune femme au volant en train de garer sa voiture.
Voix-off et texte : \u00ab Une voiture peut-elle vous rendre encore plus belle ? Oui, la Corsa, avec l\u2019Advanced Park Assist. Elle vous permet de vous garer en beaut\u00e9. \u00bb<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant trouve que cette publicit\u00e9 est sexiste, elle sous-entend que les femmes doivent \u00eatre belles et ne savent pas se parquer.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance : Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le spot TV montre une jeune femme au volant en train de garer sa voiture, pour faire la promotion de la Corsa avec l\u2019Advanced Park Assist.<\/p>\n

Le Jury est d\u2019avis que cette publicit\u00e9, o\u00f9 on voit une femme qui effectue ais\u00e9ment un cr\u00e9neau pour se garer en ville gr\u00e2ce \u00e0 l\u2019Advanced Park Assist, ne comporte pas d\u2019allusion n\u00e9gative par rapport \u00e0 la femme.<\/p>\n

Le Jury est \u00e9galement d\u2019avis que souligner que la voiture permet de se garer en beaut\u00e9 ou poser la question \u00ab Une voiture peut-elle vous rendre encore plus belle ? \u00bb ne sous-entend pas non plus qu\u2019il appartient aux femmes d\u2019\u00eatre belles.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury a estim\u00e9 que la publicit\u00e9 ne d\u00e9nigre pas une cat\u00e9gorie de personnes et ne comporte pas non plus de discrimination fond\u00e9e sur le sexe.<\/p>\n

Le Jury a \u00e9galement estim\u00e9 que le spot ne contient pas d\u2019\u00e9l\u00e9ments de nature sexiste ou de st\u00e9r\u00e9otype allant \u00e0 l\u2019encontre de l\u2019\u00e9volution de la soci\u00e9t\u00e9.<\/p>\n

Le Jury a donc estim\u00e9 que ce spot n\u2019est pas contraire aux articles 1 alin\u00e9a 2, 4 alin\u00e9a 2 et 12 du Code de la Chambre de Commerce Internationale ni aux R\u00e8gles du JEP en mati\u00e8re de la repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: OPEL Product-Dienst \/ Produit-Service: Opel Corsa Media \/ M\u00e9dia: Internet (YouTube)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre une jeune femme au volant en train de garer sa voiture.Voix-off et texte : \u00ab Une voiture peut-elle vous rendre encore plus belle ? Oui, la Corsa, avec l\u2019Advanced Park Assist. Elle […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4133","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOpel 21-06-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/opel-21-06-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opel 21-06-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: OPEL Product-Dienst \/ Produit-Service: Opel Corsa Media \/ M\u00e9dia: Internet (YouTube)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre une jeune femme au volant en train de garer sa voiture.Voix-off et texte : \u00ab Une voiture peut-elle vous rendre encore plus belle ? Oui, la Corsa, avec l\u2019Advanced Park Assist. 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