{"id":4132,"date":"2016-06-17T00:00:00","date_gmt":"2016-06-16T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/car-pass-15-06-2016-pas-de-remarques\/"},"modified":"2016-06-17T00:00:00","modified_gmt":"2016-06-16T23:00:00","slug":"car-pass-15-06-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/car-pass-15-06-2016-pas-de-remarques\/","title":{"rendered":"Car-Pass 15-06-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: CAR-PASS <\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Car-Pass <\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio <\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Homme avec accent italien : \u00ab Buongiorno, trafiquer le compteur kilom\u00e9trique ? Avec le Car-Pass, \u00e8 finita la commedia. Au garage, au centre des pneus, au contr\u00f4le technique, tout le monde le sait, le kilom\u00e9trage est encod\u00e9 \u00e0 chaque passage dans une grande base de donn\u00e9es. Et quand vous voulez revendre votre voiture, il se retrouve sur le Car-Pass et \u00e7a doit correspondre avec votre compteur, capisci ? \u00bb<\/p>\n

VO : \u00ab Car-Pass, depuis 10 ans, la garantie officielle du kilom\u00e9trage r\u00e9el. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

Le plaignant a communiqu\u00e9 que dans la publicit\u00e9, un italien est f\u00e2ch\u00e9 de ne plus pouvoir tricher en falsifiant le kilom\u00e9trage des voitures.<\/p>\n

En tant qu\u2019italien, \u00e7a lui fait penser \u00e0 du racisme, comme si toute sa nation \u00e9tait connue pour tricher et voler. Il se demande pourquoi un organisme comme Car-Pass, qui fait de la l\u00e9galit\u00e9 son but, peut s’en sortir en se moquant d’une communaut\u00e9 enti\u00e8re qui est tr\u00e8s pr\u00e9sente en Belgique.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le spot radio met en sc\u00e8ne un homme avec un accent italien, qui pr\u00e9sente le produit en question comme outil de lutte contre les fraudes au compteur kilom\u00e9trique.<\/p>\n

Le Jury est d\u2019avis que le caract\u00e8re parodique et caricatural du spot t\u00e9moigne bien du second degr\u00e9 pr\u00e9sent dans la mise en sc\u00e8ne et sera per\u00e7u comme tel par l\u2019auditeur moyen.<\/p>\n

Le Jury a estim\u00e9 que l\u2019utilisation de l\u2019accent italien dans ce spot n\u2019est pas de nature \u00e0 \u00eatre consid\u00e9r\u00e9e comme un st\u00e9r\u00e9otype \u00e9voquant les caract\u00e8res cens\u00e9s \u00eatre repr\u00e9sentatifs d\u2019un groupe de personnes et allant \u00e0 l\u2019encontre de l\u2019\u00e9volution de la soci\u00e9t\u00e9 ou des id\u00e9es accept\u00e9es par de larges couches de la population.<\/p>\n

Le Jury a \u00e9galement estim\u00e9 que ce spot radio n\u2019est pas de nature \u00e0 d\u00e9nigrer ou \u00e0 stigmatiser les Italiens et n\u2019\u00e9voque pas de comportement intol\u00e9rant ou raciste.<\/p>\n

Compte tenu du contexte de la publicit\u00e9, le Jury a estim\u00e9 que celle-ci ne comporte pas non plus de discrimination fond\u00e9e sur l\u2019origine nationale.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: CAR-PASS Product-Dienst \/ Produit-Service: Car-Pass Media \/ M\u00e9dia: Radio Beschrijving van de reclame \/ Description de la publicit\u00e9 Homme avec accent italien : \u00ab Buongiorno, trafiquer le compteur kilom\u00e9trique ? Avec le Car-Pass, \u00e8 finita la commedia. Au garage, au centre des pneus, au contr\u00f4le technique, tout le monde le sait, le kilom\u00e9trage est encod\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4132","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCar-Pass 15-06-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/car-pass-15-06-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Car-Pass 15-06-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: CAR-PASS Product-Dienst \/ Produit-Service: Car-Pass Media \/ M\u00e9dia: Radio Beschrijving van de reclame \/ Description de la publicit\u00e9 Homme avec accent italien : \u00ab Buongiorno, trafiquer le compteur kilom\u00e9trique ? Avec le Car-Pass, \u00e8 finita la commedia. 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