{"id":4129,"date":"2016-06-15T00:00:00","date_gmt":"2016-06-14T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/editions-andastra-brasserie-saint-lazare-15-06-2016-decision-de-modificationarret\/"},"modified":"2016-06-15T00:00:00","modified_gmt":"2016-06-14T23:00:00","slug":"editions-andastra-brasserie-saint-lazare-15-06-2016-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/editions-andastra-brasserie-saint-lazare-15-06-2016-decision-de-modificationarret\/","title":{"rendered":"Editions Andastra – Brasserie Saint-Lazare 15-06-2016: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: EDITIONS ANDRASTA \u2013 BRASSERIE SAINT-LAZARE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Bi\u00e8re ‘La Wiccane’<\/strong><\/h3>\n

Media \/ M\u00e9dia: Internet (Facebook)<\/strong><\/h3>\n

 <\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9<\/h3>\n

Sur la page Facebook en question se trouve un visuel avec le texte \u00ab Bi\u00e8re belge artisanale \u2013 La Wiccane Ambr\u00e9e \u00bb et le dessin d\u2019une sorci\u00e8re nue sur un balai, avec un chapeau, des gants et des lunettes.<\/p>\n

De part et d\u2019autre de la photo figurent \u00e9galement entre autres les mentions suivantes :<\/p>\n

\u00ab Alc. 7% vol.<\/p>\n

75cl<\/p>\n

Inspir\u00e9e par \u00ab Le Journal de campagne du Capitaine Crapaud \u00bb, la WICCANE est brass\u00e9e pour les Editions Andrasta par la Brasserie Saint Lazare (\u2026)<\/p>\n

Illustration : \u00a9 Arnaud Stouffs. Tous droits r\u00e9serv\u00e9s. \u00bb.<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s)<\/h3>\n

Le plaignant trouve qu\u2019il s\u2019agit d\u2019une publicit\u00e9 sexiste.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du visuel sur la page Facebook d\u00e9di\u00e9e \u00e0 la bi\u00e8re La Wiccane. Il a not\u00e9 que cette bi\u00e8re est brass\u00e9e pour les Editions Andrasta et a \u00e9t\u00e9 inspir\u00e9e par \u00ab Le Journal de campagne du Capitaine Crapaud \u00bb, s\u00e9rie de livres fantastiques sous la forme d\u2019un carnet de route illustr\u00e9. Il a \u00e9galement pris bonne note des \u00e9l\u00e9ments communiqu\u00e9s par l\u2019auteur de la page Facebook au sujet du contexte dans lequel se situe la promotion de la bi\u00e8re La Wiccane ainsi que des \u00e9l\u00e9ments d\u2019information relatifs \u00e0 la pratique de la sorcellerie en g\u00e9n\u00e9ral et de la Wicca en particulier et \u00e0 la repr\u00e9sentation traditionnelle des sorci\u00e8res Wiccanes.<\/p>\n

Le Jury a constat\u00e9 que la repr\u00e9sentation de la sorci\u00e8re sur le visuel concern\u00e9 consiste en une illustration tir\u00e9e du tome 2 de la s\u00e9rie en question dans lequel apparaissent les sorci\u00e8res Wiccanes.<\/p>\n

Compte tenu du contexte \u00e9voqu\u00e9 ci-dessus, le Jury a estim\u00e9 que le visuel en question ne contient pas d\u2019\u00e9l\u00e9ment de nature sexiste et n\u2019est pas contraire aux convenances selon les normes couramment admises. Il a \u00e9galement estim\u00e9 que le visuel ne porte pas atteinte \u00e0 la dignit\u00e9 de la femme.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires \u00e0 cet \u00e9gard, le Jury a d\u00e8s lors estim\u00e9 ne pas devoir formuler de remarques sur ce point.<\/p>\n

Enfin, le Jury a constat\u00e9 que le slogan \u00e9ducatif \u00ab Une bi\u00e8re brass\u00e9e avec savoir se d\u00e9guste avec sagesse \u00bb n\u2019\u00e9tait pas mentionn\u00e9 sur cette publicit\u00e9 au moment de la plainte mais y a \u00e9t\u00e9 ajout\u00e9 par la suite.<\/p>\n

A cet \u00e9gard, le Jury a demand\u00e9 \u00e0 l\u2019annonceur de le mentionner conform\u00e9ment aux directives de l\u2019article 11.1 et de l\u2019Annexe B 1. (b) (v) de la Convention en mati\u00e8re de publicit\u00e9 et commercialisation des boissons contenant de l\u2019alcool, de mani\u00e8re \u00e0 ce qu\u2019il soit clair et lisible.<\/p>\n

Eu \u00e9gard \u00e0 ce qui pr\u00e9c\u00e8de et sur la base de la disposition susmentionn\u00e9e, le Jury a demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 en ce sens et \u00e0 d\u00e9faut, de ne plus la diffuser.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: EDITIONS ANDRASTA \u2013 BRASSERIE SAINT-LAZARE Product-Dienst \/ Produit-Service: Bi\u00e8re ‘La Wiccane’ Media \/ M\u00e9dia: Internet (Facebook)   Beschrijving van de reclame \/ Description de la publicit\u00e9 Sur la page Facebook en question se trouve un visuel avec le texte \u00ab Bi\u00e8re belge artisanale \u2013 La Wiccane Ambr\u00e9e \u00bb et le dessin d\u2019une sorci\u00e8re nue […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4129","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nEditions Andastra - Brasserie Saint-Lazare 15-06-2016: D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/editions-andastra-brasserie-saint-lazare-15-06-2016-decision-de-modificationarret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Editions Andastra - 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