{"id":4126,"date":"2016-06-08T00:00:00","date_gmt":"2016-06-07T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/supplies-distributors-sa-08-06-2016-decision-de-modificationarret\/"},"modified":"2016-06-08T00:00:00","modified_gmt":"2016-06-07T23:00:00","slug":"supplies-distributors-sa-08-06-2016-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/supplies-distributors-sa-08-06-2016-decision-de-modificationarret\/","title":{"rendered":"Supplies Distributors SA 08-06-2016: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: SUPPLIES DISTRIBUTORS SA<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Olympus webshop<\/strong><\/h3>\n

Media \/ M\u00e9dia: Internet (website)<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9<\/h3>\n

Op de homepage van de webshop staat aan de rechterzijkant in een grijze balk, onder een foto van een vrouw met een laptop, de volgende tekst:<\/p>\n

\u201cOLYMPUS ONLINE SHOP<\/p>\n

Gratis verzending<\/p>\n

Makkelijke retourzendingen<\/p>\n

Online winkelen zoals het hoort te zijn. Meer informatie over de Olympus Online Shop:<\/p>\n

Gemakkelijk bestellen<\/p>\n

Levering<\/p>\n

Producten retourneren<\/p>\n

Veilig winkelen<\/p>\n

Veelgestelde vragen<\/p>\n

Contact opnemen\u201d.<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s)<\/h3>\n

Op basis van deze advertentie plaatste de klager een bestelling, in de veronderstelling dat de levering gratis zou zijn, zoals door de adverteerder werd bevestigd via twitter.<\/p>\n

Na contactname werd door de adverteerder meegedeeld dat de gratis levering slechts geldt voor bestellingen vanaf 100 euro, wat ergens bovenaan de website in het klein vermeld staat. Aangezien dit echter nergens vermeld staat in een disclaimer bij de advertentie aan de zijkant zelf, gaat het volgens de klager om misleidende reclame.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft er nota van genomen dat aan de rechterzijkant van de website in een grijze balk in grotere letters het volgende stond vermeld: \u201cGratis verzending Makkelijke retourzendingen\u201d.<\/p>\n

Zij heeft er tevens nota van genomen dat bovenaan de website in een witte balk naast een icoontje van een vrachtwagen vermeld staat \u201cGratis levering van alle bestellingen boven de 100 \u20ac\u201d, maar dat naar deze informatie niet werd verwezen op de locatie waar de \u201cGratis verzending\u201d claim werd gemaakt.<\/p>\n

De Jury is van mening dat in casu de beperking op de alleenstaande claim \u201cGratis verzending\u201d aan de rechterzijkant van de website onvoldoende duidelijk wordt gemaakt en dat deze aldus van aard is om de gemiddelde consument te kunnen misleiden.<\/p>\n

Gelet op het voorgaande en op basis van artikels 3 en 5 van de Code van de Internationale Kamer van Koophandel (ICC Code), heeft de Jury de adverteerder derhalve verzocht om de reclame te wijzigen, en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n

Dienaangaande heeft de Jury er nota van genomen dat de adverteerder de website reeds heeft aangepast na ontvangst van de klacht en de alleenstaande claim \u201cGratis verzending\u201d heeft verwijderd.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a not\u00e9 que sur le c\u00f4t\u00e9 droit du site internet, ce qui suit \u00e9tait mentionn\u00e9 dans un cadre gris en grands caract\u00e8res: \u00ab Envoi gratuit Retours faciles \u00bb.<\/p>\n

Il a \u00e9galement not\u00e9 qu\u2019en haut du site internet dans un bandeau blanc \u00e0 c\u00f4t\u00e9 d\u2019une ic\u00f4ne d\u2019un camion, il est mentionn\u00e9 \u00ab Livraison gratuite sur toute commande sup\u00e9rieure \u00e0 100\u20ac \u00bb mais qu\u2019il n\u2019est pas renvoy\u00e9 \u00e0 cette information l\u00e0 o\u00f9 figure la mention \u00ab Envoi gratuit \u00bb.<\/p>\n

Le Jury est d\u2019avis que dans ce cas, la limitation de la mention isol\u00e9e \u00ab Envoi gratuit \u00bb sur le c\u00f4t\u00e9 droit du site internet n\u2019est pas suffisamment claire et que celle-ci est donc de nature \u00e0 pouvoir tromper le consommateur moyen.<\/p>\n

Eu \u00e9gard \u00e0 ce qui pr\u00e9c\u00e8de et sur la base des articles 3 et 5 du Code de la Chambre de Commerce Internationale (Code ICC), le Jury a demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 et \u00e0 d\u00e9faut de ne plus la diffuser.<\/p>\n

A ce sujet, le Jury a not\u00e9 que l\u2019annonceur a d\u00e9j\u00e0 adapt\u00e9 le site internet apr\u00e8s la r\u00e9ception de la plainte et qu\u2019il a supprim\u00e9 la mention isol\u00e9e \u00ab Envoi gratuit \u00bb.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

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