{"id":4119,"date":"2016-05-24T00:00:00","date_gmt":"2016-05-23T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/proximus-24-05-2016-pas-de-remarques\/"},"modified":"2016-05-24T00:00:00","modified_gmt":"2016-05-23T23:00:00","slug":"proximus-24-05-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/","title":{"rendered":"Proximus 24-05-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: PROXIMUS<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Proximus<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affichage<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9<\/h3>\n

De affiche bevat de volgende tekst: \u201cHet meest ongeduldige netwerk\u201d, \u201cOok hier kan je facetimen met je ex om te tonen hoe goed je eruit ziet\u201d en daaronder \u201cEr kan maar \u00e9\u00e9n netwerk het meest ongeduldige zijn. Ontdek het op proximus.be\/kwaliteit\u201d en \u201cProximus \u2013 Altijd dichtbij\u201d.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

L\u2019affiche contient les textes suivants : \u00ab Le plus impatient des r\u00e9seaux \u00bb, \u00ab Ici aussi vous pouvez faire un facetime avec votre ex pour lui rappeler de bons souvenirs \u00bb et en dessous \u00ab \u00e7a, il n\u2019y a qu\u2019un seul r\u00e9seau qui peut vraiment vous l\u2019offrir : le plus impatient des r\u00e9seaux. D\u00e9couvrez-le sur proximus.be\/qualite. \u00bb et \u00ab Proximus \u2013 Infiniment proche \u00bb.<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s)<\/h3>\n

Le plaignant a communiqu\u00e9 que l’affiche \u00e9tait plac\u00e9e au-dessus des urinoirs. Selon lui, se photographier en train d’uriner (et selon toute vraisemblance envoyer une photo de son sexe) et adresser la photo \u00e0 une autre personne est une attitude indigne, qui incite des individus \u00e0 reproduire des comportements nocifs, et qui rel\u00e8ve du harc\u00e8lement sexuel.<\/p>\n

Il n’est donc pas question d’une relation entre deux personnes consentantes, mais d’imposer une image \u00e0 une personne (\u00ab votre ex \u00bb) qui, selon toute vraisemblance, n’en veut pas.
Cet humour n’est pas tol\u00e9rable pour les victimes.<\/p>\n

Selon le plaignant, l’affiche plac\u00e9e principalement dans les d\u00e9bits de boisson vise principalement un public dont le comportement est parfaitement identifi\u00e9 : les gens qui sont susceptibles d’\u00eatre l\u00e9g\u00e8rement alcoolis\u00e9s et d\u00e9sinhib\u00e9s, donc moins “r\u00e9sistants” \u00e0 un message et donc susceptibles de passer \u00e0 l’acte de consommation.
Ce type d’humour peut entrainer :<\/p>\n

    \n
  • un sentiment de banalisation d’un comportement ill\u00e9gal qui cr\u00e9e des ravages chez les victimes,<\/li>\n
  • un sentiment de honte chez les victimes qui “ne savent pas appr\u00e9cier l’aspect comique” ou “le compliment” de recevoir une photo de sexe.<\/li>\n<\/ul>\n

     <\/p>\n

    Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><\/h3>\n

    D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

    De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

    De Jury heeft kennis genomen van de affiche die deel uit maakt van een campagne die de omvang en de kwaliteit van het netwerk van de adverteerder op de voorgrond zet.<\/p>\n

    De Jury heeft terdege nota genomen van de reactie van de klager. Zij is echter van mening dat de reclame in kwestie niet het risico loopt om door de gemiddelde consument ge\u00efnterpreteerd te worden als een banalisering van of een aanzetting tot ongewenste intimiteiten.<\/p>\n

    De Jury is derhalve van oordeel dat de reclame niet getuigt van een gebrek aan behoorlijk maatschappelijk verantwoordelijkheidsbesef in hoofde van de adverteerder.<\/p>\n

    De Jury is eveneens van oordeel dat de reclame niet denigrerend is voor het beeld van de man of de vrouw en hun waardigheid niet aantast.<\/p>\n

    Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury gemeend geen opmerkingen te moeten formuleren op deze punten.<\/p>\n

    Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

    \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/<\/p>\n

    Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

    Le Jury a pris connaissance de l\u2019affiche qui fait partie d\u2019une campagne visant \u00e0 mettre en avant l\u2019\u00e9tendue et la qualit\u00e9 du r\u00e9seau de l\u2019annonceur.<\/p>\n

    Le Jury a pris bonne note de la r\u00e9action du plaignant. Il est cependant d\u2019avis que la publicit\u00e9 en question ne risque pas d\u2019\u00eatre interpr\u00e9t\u00e9e par le consommateur moyen comme une banalisation du harc\u00e8lement sexuel ou une incitation \u00e0 celui-ci.<\/p>\n

    Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 ne t\u00e9moige pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

    Le Jury a \u00e9galement estim\u00e9 que la publicit\u00e9 n\u2019est pas d\u00e9gradante pour l\u2019image de l\u2019homme ou de la femme et ne porte pas atteinte \u00e0 leur dignit\u00e9.<\/p>\n

    A d\u00e9faut d\u2019infraction aux dispositions l\u00e9gales et autodisciplinaires, le Jury a estim\u00e9 n’avoir pas de remarques \u00e0 formuler sur ces points. <\/p>\n

    Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Adverteerder \/ Annonceur: PROXIMUS Product-Dienst \/ Produit-Service: Proximus Media \/ M\u00e9dia: Affichage   Beschrijving van de reclame \/ Description de la publicit\u00e9 De affiche bevat de volgende tekst: \u201cHet meest ongeduldige netwerk\u201d, \u201cOok hier kan je facetimen met je ex om te tonen hoe goed je eruit ziet\u201d en daaronder \u201cEr kan maar \u00e9\u00e9n netwerk […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4119","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nProximus 24-05-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proximus 24-05-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: PROXIMUS Product-Dienst \/ Produit-Service: Proximus Media \/ M\u00e9dia: Affichage   Beschrijving van de reclame \/ Description de la publicit\u00e9 De affiche bevat de volgende tekst: \u201cHet meest ongeduldige netwerk\u201d, \u201cOok hier kan je facetimen met je ex om te tonen hoe goed je eruit ziet\u201d en daaronder \u201cEr kan maar \u00e9\u00e9n netwerk […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-23T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/proximus-24-05-2016-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/proximus-24-05-2016-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Proximus 24-05-2016: Pas de remarques\",\"datePublished\":\"2016-05-23T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/proximus-24-05-2016-pas-de-remarques\\\/\"},\"wordCount\":759,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/proximus-24-05-2016-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/proximus-24-05-2016-pas-de-remarques\\\/\",\"name\":\"Proximus 24-05-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2016-05-23T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/proximus-24-05-2016-pas-de-remarques\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/proximus-24-05-2016-pas-de-remarques\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/proximus-24-05-2016-pas-de-remarques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proximus 24-05-2016: Pas de remarques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Proximus 24-05-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/","og_locale":"fr_FR","og_type":"article","og_title":"Proximus 24-05-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: PROXIMUS Product-Dienst \/ Produit-Service: Proximus Media \/ M\u00e9dia: Affichage   Beschrijving van de reclame \/ Description de la publicit\u00e9 De affiche bevat de volgende tekst: \u201cHet meest ongeduldige netwerk\u201d, \u201cOok hier kan je facetimen met je ex om te tonen hoe goed je eruit ziet\u201d en daaronder \u201cEr kan maar \u00e9\u00e9n netwerk […]","og_url":"https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2016-05-23T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"Proximus 24-05-2016: Pas de remarques","datePublished":"2016-05-23T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/"},"wordCount":759,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/","url":"https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/","name":"Proximus 24-05-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2016-05-23T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/proximus-24-05-2016-pas-de-remarques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Proximus 24-05-2016: Pas de remarques"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4119"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4119\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}