{"id":4118,"date":"2016-05-03T00:00:00","date_gmt":"2016-05-02T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/napoleon-games-03-05-2016-pas-de-remarques\/"},"modified":"2016-05-03T00:00:00","modified_gmt":"2016-05-02T23:00:00","slug":"napoleon-games-03-05-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/napoleon-games-03-05-2016-pas-de-remarques\/","title":{"rendered":"Napoleon Games 03-05-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: NAPOLEON GAMES<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Kansspelen online \/ Jeux de hasard en ligne<\/strong><\/h3>\n

Media \/ M\u00e9dia: TV<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9<\/strong><\/h3>\n

De reclame brengt een jogger in beeld die dringend naar het toilet moet. Hij doet zijn behoefte in het bos maar blijkt om zich af te vegen slechts over wat plantaardig materiaal te beschikken. Dan ziet hij drie witte konijnen.
Tekst op het scherm en VO: \u201cPlay when feeling lucky\u201d.
Het volgende beeld toont de man die tegen een boom leunt met zijn smartphone in de hand en, op de achtergrond, de bevlekte konijnen.<\/p>\n

\/\/\/\/\/\/\/\/\/\/<\/p>\n

La publicit\u00e9 montre un jogger pris d’un besoin pressant. Il se soulage dans un bois mais ne dispose pour s’essuyer que de quelques maigres v\u00e9g\u00e9taux. Il aper\u00e7oit alors trois lapins blancs.
Texte \u00e0 l\u2019\u00e9cran: \u00ab Play when feeling lucky \u00bb
VO: \u00ab Jouez quand la chance vous sourit \u00bb.
L’image suivante montre l\u2019homme appuy\u00e9 contre un arbre, avec son smartphone, et \u00e0 l\u2019arri\u00e8re-plan, les lapins souill\u00e9s.<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/h3>\n

1) Dans le contexte des affaires r\u00e9centes o\u00f9 on a montr\u00e9 des images de cruaut\u00e9 envers des chevaux et des moutons dans certains abattoirs, le plaignant trouve que cet \u00e9cran publicitaire est totalement d\u00e9plac\u00e9 et montre bien peu de respect envers les animaux.<\/p>\n

2) Le plaignant a \u00e9t\u00e9 choqu\u00e9 parce que le message qu\u2019on fait passer aux enfants et aux gens est : un animal ne vaut pas plus que du papier toilette et ce, \u00e0 l’heure o\u00f9 tant d’actes de cruaut\u00e9 envers les animaux ne cessent d’augmenter.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat de TV-spot een situatie ensceneert om de slogan \u201cPlay when feeling lucky\u201d te illustreren.<\/p>\n

De Jury is van mening dat deze spot niet letterlijk te nemen is, maar duidelijk een fictief en overdreven tafereel weergeeft. De gebruikte beelden roepen volgens de Jury geen wreedheid of ander onbehoorlijk gedrag ten aanzien van dieren op, maar beogen slechts de reclameslogan te illustreren aan de hand van een situatie waarin, naar diens mening althans, het geluk de protagonist toelacht.<\/p>\n

Gelet op de karikaturale aard van de spot in kwestie, is de Jury van oordeel dat zijn inhoud niet van aard is om choquerend over te komen voor de gemiddelde consument en evenmin getuigt van een gebrek aan behoorlijk maatschappelijk verantwoordelijkheidsbesef.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que le spot TV met en sc\u00e8ne une situation afin d\u2019illustrer le slogan \u00ab Play when feeling lucky \u00bb.<\/p>\n

Le Jury est d\u2019avis que ce spot ne doit pas \u00eatre interpr\u00e9t\u00e9 au premier degr\u00e9 mais qu\u2019il repr\u00e9sente clairement une sc\u00e8ne fictive et exag\u00e9r\u00e9e. Selon le Jury, les images utilis\u00e9es n\u2019appellent pas \u00e0 la cruaut\u00e9 ou \u00e0 un autre comportement inconvenant envers les animaux mais ont comme seul but d\u2019illustrer le slogan publicitaire au moyen d\u2019une situation dans laquelle le protagoniste a, selon lui du moins, de la chance.<\/p>\n

Compte tenu de la nature caricaturale du spot en question, le Jury a estim\u00e9 que son contenu n\u2019est pas de nature \u00e0 \u00eatre consid\u00e9r\u00e9 comme choquant par le consommateur moyen et ne t\u00e9moigne pas non plus d\u2019un manque de juste sens de la responsabilit\u00e9 sociale.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: NAPOLEON GAMES Product-Dienst \/ Produit-Service: Kansspelen online \/ Jeux de hasard en ligne Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 De reclame brengt een jogger in beeld die dringend naar het toilet moet. Hij doet zijn behoefte in het bos maar blijkt om zich af […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4118","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNapoleon Games 03-05-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/napoleon-games-03-05-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Napoleon Games 03-05-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: NAPOLEON GAMES Product-Dienst \/ Produit-Service: Kansspelen online \/ Jeux de hasard en ligne Media \/ M\u00e9dia: TV   Beschrijving van de reclame \/ Description de la publicit\u00e9 De reclame brengt een jogger in beeld die dringend naar het toilet moet. 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