{"id":4117,"date":"2016-05-03T00:00:00","date_gmt":"2016-05-02T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/hm-03-05-2016-pas-de-remarques\/"},"modified":"2016-05-03T00:00:00","modified_gmt":"2016-05-02T23:00:00","slug":"hm-03-05-2016-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/hm-03-05-2016-pas-de-remarques\/","title":{"rendered":"H&M 03-05-2016: Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: H&M<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Maillots de bain<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affiche<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9<\/strong><\/h3>\n

L\u2019affiche montre deux jeunes femmes sur la plage en maillot ou bikini et avec des palmes.<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/h3>\n

Selon le plaignant, l’image suscite des pens\u00e9es sexuelles envers les femmes. L’Europe vit une recrudescence de viols depuis les derniers mois et l’image de la femme objet sexuel n’est pas une bonne propagande. Surtout devant l’office des \u00e9trangers. Les affiches de femmes partiellement d\u00e9nud\u00e9es donnent une fausse image de la femme, aussi bien aux jeunes hommes qu’aux jeunes femmes, ainsi qu’aux \u00e9trangers qui arrivent sur notre territoire. Les cons\u00e9quences ne sont pas \u00e0 minimiser et le profit d’un commerce ne vaut pas de propager ces images.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que l\u2019affiche publicitaire pour la collection de maillots de bain de l\u2019annonceur montre deux femmes sur la plage en maillot ou bikini.<\/p>\n

Le Jury a tout d\u2019abord soulign\u00e9 que la repr\u00e9sentation des femmes pr\u00e9sente un lien direct avec le produit dont il est fait la promotion.<\/p>\n

Compte tenu des convenances et des normes actuellement admises, le Jury a estim\u00e9 que le visuel n\u2019est pas choquant ni ind\u00e9cent et que la femme n\u2019y est pas pr\u00e9sent\u00e9e comme un objet sexuel.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 que l\u2019affiche n\u2019est pas contraire aux R\u00e8gles du JEP en mati\u00e8re de repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: H&M Product-Dienst \/ Produit-Service: Maillots de bain Media \/ M\u00e9dia: Affiche   Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche montre deux jeunes femmes sur la plage en maillot ou bikini et avec des palmes.   Klacht(en) \/ Plainte(s) Selon le plaignant, l’image suscite des pens\u00e9es sexuelles envers les femmes. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4117","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nH&M 03-05-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/hm-03-05-2016-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&M 03-05-2016: Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: H&M Product-Dienst \/ Produit-Service: Maillots de bain Media \/ M\u00e9dia: Affiche   Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche montre deux jeunes femmes sur la plage en maillot ou bikini et avec des palmes.   Klacht(en) \/ Plainte(s) Selon le plaignant, l’image suscite des pens\u00e9es sexuelles envers les femmes. 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