{"id":4116,"date":"2016-05-03T00:00:00","date_gmt":"2016-05-02T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/danone-03-05-2015-pas-de-remarques\/"},"modified":"2016-05-03T00:00:00","modified_gmt":"2016-05-02T23:00:00","slug":"danone-03-05-2015-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/","title":{"rendered":"Danone 03-05-2015: Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: DANONE<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Yaourt Oikos<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: TV<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9<\/strong><\/h3>\n<p>Le spot montre une jeune femme au t\u00e9l\u00e9phone en compagnie de femmes plus \u00e2g\u00e9es. Celles-ci l\u2019emp\u00eachent de t\u00e9l\u00e9phoner et la retiennent pour qu\u2019elle d\u00e9guste un yaourt. On voit ensuite le produit \u00e0 l\u2019\u00e9cran avec le texte \u00ab&nbsp;parmi les meilleurs yaourts du monde&nbsp;\u00bb dans un macaron rouge avec des palmes.<br \/>Voix-off: \u00ab&nbsp;Oikos de Danone, parmi les meilleurs yaourts du monde&nbsp;\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Klacht(en) \/ Plainte(s)<\/strong><\/h3>\n<p>Le plaignant a communiqu\u00e9 que la publicit\u00e9 telle qu&#8217;elle est pr\u00e9sent\u00e9e, avec le macaron &#8220;meilleur yaourt du monde&#8221; et la voix off, laisse \u00e0 penser que le yaourt greek a remport\u00e9 un concours mondial de gout de yaourts. Il n&#8217;en est \u00e9videmment rien. Ces \u00e9l\u00e9ments sont contraires aux articles 3 et 5 du code ICC relatifs \u00e0 la loyaut\u00e9 et \u00e0 la v\u00e9racit\u00e9, ainsi qu\u2019au point 4 du code de publicit\u00e9 pour les denr\u00e9es alimentaires relatif \u00e0 la communication non trompeuse.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<\/strong><\/h3>\n<h3><strong>D\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a pris connaissance du spot TV en question et a constat\u00e9 que le texte \u00ab&nbsp;parmi les meilleurs yaourts du monde&nbsp;\u00bb figure \u00e0 l\u2019\u00e9cran dans un macaron rouge. La voix-off mentionne \u00e9galement \u00ab&nbsp;Oikos de Danone, parmi les meilleurs yaourts du monde&nbsp;\u00bb.<\/p>\n<p>Le Jury a ensuite pris connaissance de la r\u00e9ponse de l\u2019annonceur qui se r\u00e9f\u00e8re \u00e0 diff\u00e9rentes \u00e9tudes qualitatives qui mettent en avant les caract\u00e9ristiques du yaourt \u00e0 la grecque appr\u00e9ci\u00e9es par les consommateurs, ainsi que les qualit\u00e9s du produit de l\u2019annonceur par rapport aux produits \u00e9quivalents de concurrents. L\u2019annonceur a \u00e9galement soulign\u00e9 la part de march\u00e9 importante et le succ\u00e8s de sa marque pour justifier l\u2019utilisation de son slogan.<\/p>\n<p>Le Jury a par ailleurs bien not\u00e9 que le slogan en question, autant via le texte que via la voix-off, n\u2019affirme pas que le produit est le meilleur mais parmi les meilleurs.<\/p>\n<p>Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 n\u2019est pas de nature \u00e0 induire le consommateur moyen en erreur sur ce point.<\/p>\n<p>A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: DANONE Product-Dienst \/ Produit-Service: Yaourt Oikos Media \/ M\u00e9dia: TV &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre une jeune femme au t\u00e9l\u00e9phone en compagnie de femmes plus \u00e2g\u00e9es. Celles-ci l\u2019emp\u00eachent de t\u00e9l\u00e9phoner et la retiennent pour qu\u2019elle d\u00e9guste un yaourt. On voit ensuite le produit \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4116","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Danone 03-05-2015: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danone 03-05-2015: Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: DANONE Product-Dienst \/ Produit-Service: Yaourt Oikos Media \/ M\u00e9dia: TV &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre une jeune femme au t\u00e9l\u00e9phone en compagnie de femmes plus \u00e2g\u00e9es. Celles-ci l\u2019emp\u00eachent de t\u00e9l\u00e9phoner et la retiennent pour qu\u2019elle d\u00e9guste un yaourt. On voit ensuite le produit \u00e0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-02T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/danone-03-05-2015-pas-de-remarques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/danone-03-05-2015-pas-de-remarques\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Danone 03-05-2015: Pas de remarques\",\"datePublished\":\"2016-05-02T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/danone-03-05-2015-pas-de-remarques\\\/\"},\"wordCount\":449,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/danone-03-05-2015-pas-de-remarques\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/danone-03-05-2015-pas-de-remarques\\\/\",\"name\":\"Danone 03-05-2015: Pas de remarques - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2016-05-02T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/danone-03-05-2015-pas-de-remarques\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/danone-03-05-2015-pas-de-remarques\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/danone-03-05-2015-pas-de-remarques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Danone 03-05-2015: Pas de remarques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Danone 03-05-2015: Pas de remarques - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/","og_locale":"fr_FR","og_type":"article","og_title":"Danone 03-05-2015: Pas de remarques - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: DANONE Product-Dienst \/ Produit-Service: Yaourt Oikos Media \/ M\u00e9dia: TV &nbsp; Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre une jeune femme au t\u00e9l\u00e9phone en compagnie de femmes plus \u00e2g\u00e9es. Celles-ci l\u2019emp\u00eachent de t\u00e9l\u00e9phoner et la retiennent pour qu\u2019elle d\u00e9guste un yaourt. On voit ensuite le produit \u00e0 [&hellip;]","og_url":"https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2016-05-02T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"Danone 03-05-2015: Pas de remarques","datePublished":"2016-05-02T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/"},"wordCount":449,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/","url":"https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/","name":"Danone 03-05-2015: Pas de remarques - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2016-05-02T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/danone-03-05-2015-pas-de-remarques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Danone 03-05-2015: Pas de remarques"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4116"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4116\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}