{"id":4113,"date":"2016-04-27T00:00:00","date_gmt":"2016-04-26T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/"},"modified":"2016-04-27T00:00:00","modified_gmt":"2016-04-26T23:00:00","slug":"communique-de-presse-jep-27-04-16-rapport-annuel-2015","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/","title":{"rendered":"Communiqu\u00e9 de presse JEP 27-04-16: Rapport annuel 2015"},"content":{"rendered":"<p><strong>LE JEP PRESENTE SON <a href=\"http:\/\/www.jep.be\/fr\/rapports-annuels\">RAPPORT ANNUEL 2015<\/a><\/strong><\/p>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) est l\u2019organe d\u2019autodiscipline du secteur de la publicit\u00e9 en Belgique. Il a \u00e9t\u00e9 cr\u00e9\u00e9 en 1974 par le Conseil de la Publicit\u00e9, l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication.<\/p>\n<p><strong>Pr\u00e9vention et avis<\/strong> constituent les deux mots cl\u00e9s qui caract\u00e9risent le mieux le JEP en 2015. Concr\u00e8tement, cela se traduit par&nbsp;:<\/p>\n<p>-la possibilit\u00e9 offerte au secteur publicitaire d\u2019introduire, avant la diffusion de campagnes, <strong>une demande d\u2019avis pr\u00e9alable<\/strong> (soit un avis du Secr\u00e9tariat soit un avis du Jury). Une l\u00e9g\u00e8re <strong>augmentation du nombre de demandes d\u2019avis pr\u00e9alable<\/strong> est \u00e0 relever en 2015, soit 24 en 2014 et 30 en 2015. L\u2019objectif pour l\u2019avenir est de stimuler les demandes d\u2019avis du secteur, particuli\u00e8rement pour les campagnes pour les boissons contenant de l\u2019alcool.<\/p>\n<p>-une <strong>session d\u2019information du secteur alcool<\/strong> relative aux r\u00e8gles de la Convention alcool. Cette session organis\u00e9e \u00e0 l\u2019initiative du Conseil de la Publicit\u00e9 (UBA, ACC et m\u00e9dias) a rassembl\u00e9 plus de 70 participants qui ont re\u00e7u des informations nationales et internationales (notamment concernant la communication sur les r\u00e9seaux sociaux) relatives \u00e0 la r\u00e9alisation de campagnes de publicit\u00e9 correctes pour les boissons contenant de l\u2019alcool.<\/p>\n<p><strong>Le nombre de dossiers de plainte en 2015 (127 dossiers)<\/strong> est semblable \u00e0 la moyenne des 4 ann\u00e9es pr\u00e9c\u00e9dentes mais <strong>le nombre de d\u00e9cisions \u2018pas de remarques\u2019 (68%) a augment\u00e9 proportionnellement pour la quatri\u00e8me ann\u00e9e cons\u00e9cutive<\/strong>. On peut donc raisonnablement conclure que le secteur se comporte de mani\u00e8re de plus en plus consciente et responsable lors de la r\u00e9alisation de ses campagnes publicitaires.<\/p>\n<p>Par ailleurs, le JEP a poursuivi ses r\u00e9flexions en mati\u00e8re d\u2019\u00e9thique publicitaire compte tenu de l\u2019\u00e9volution du paysage publicitaire et des applications qui en d\u00e9coulent dans les m\u00e9dias. En 2014, c\u2019est le th\u00e8me du \u2018genre et des st\u00e9r\u00e9otypes\u2019 dans la publicit\u00e9 qui fut abord\u00e9. En 2015, le JEP s\u2019est pench\u00e9 sur l\u2019analyse de la technique publicitaire du \u2018native advertising\u2019, en concertation avec d\u2019autres acteurs comme par exemple le Raad voor de Journalistiek, le Conseil de D\u00e9ontologie Journalistique, ainsi que les organes autodisciplinaires de la publicit\u00e9 en France, Royaume Uni et Pays-Bas. Ces r\u00e9flexions du JEP ont men\u00e9 \u00e0 l\u2019\u00e9laboration par le Conseil de la Publicit\u00e9 d\u2019une <a href=\"\/sites\/default\/files\/inline-media\/native_advertising_recommandations_cp_fr_2016.pdf\"><strong>Recommandation en mati\u00e8re de native advertising<\/strong><\/a>. Cette Recommandation rappelle notamment au secteur l\u2019importance de respecter certains principes fondamentaux tels que l\u2019identification de la publicit\u00e9 et de l\u2019annonceur.<\/p>\n<p>Enfin, le JEP a travaill\u00e9 sur sa communication en proposant un <strong>nouveau site Internet<\/strong>. Le Conseil de la Publicit\u00e9 a \u00e9galement sollicit\u00e9 ses membres (m\u00e9dias, agences et annonceurs) afin qu\u2019ils placent sur leurs sites respectifs des <strong>banni\u00e8res<\/strong> renvoyant au site du JEP.&nbsp; Le but est de faciliter l\u2019acc\u00e8s du JEP aux consommateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LE JEP PRESENTE SON RAPPORT ANNUEL 2015 Le Jury d\u2019Ethique Publicitaire (JEP) est l\u2019organe d\u2019autodiscipline du secteur de la publicit\u00e9 en Belgique. Il a \u00e9t\u00e9 cr\u00e9\u00e9 en 1974 par le Conseil de la Publicit\u00e9, l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication. Pr\u00e9vention et avis constituent les deux mots cl\u00e9s qui caract\u00e9risent le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4113","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communiqu\u00e9 de presse JEP 27-04-16: Rapport annuel 2015 - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communiqu\u00e9 de presse JEP 27-04-16: Rapport annuel 2015 - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"LE JEP PRESENTE SON RAPPORT ANNUEL 2015 Le Jury d\u2019Ethique Publicitaire (JEP) est l\u2019organe d\u2019autodiscipline du secteur de la publicit\u00e9 en Belgique. Il a \u00e9t\u00e9 cr\u00e9\u00e9 en 1974 par le Conseil de la Publicit\u00e9, l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication. Pr\u00e9vention et avis constituent les deux mots cl\u00e9s qui caract\u00e9risent le [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-26T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Communiqu\u00e9 de presse JEP 27-04-16: Rapport annuel 2015\",\"datePublished\":\"2016-04-26T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\\\/\"},\"wordCount\":503,\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\\\/\",\"name\":\"Communiqu\u00e9 de presse JEP 27-04-16: Rapport annuel 2015 - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#website\"},\"datePublished\":\"2016-04-26T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jep.be\\\/fr\\\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jep.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communiqu\u00e9 de presse JEP 27-04-16: Rapport annuel 2015\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jep.be\\\/#website\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jep.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jep.be\\\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\\\/\\\/jep.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\\\/\\\/jep.be\\\/app\\\/uploads\\\/2023\\\/04\\\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jep.be\\\/#\\\/schema\\\/person\\\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.jep.be\"],\"url\":\"https:\\\/\\\/jep.be\\\/fr\\\/author\\\/admin_ydfgswor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communiqu\u00e9 de presse JEP 27-04-16: Rapport annuel 2015 - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/","og_locale":"fr_FR","og_type":"article","og_title":"Communiqu\u00e9 de presse JEP 27-04-16: Rapport annuel 2015 - JEP - Jury d'Ethique Publicitaire","og_description":"LE JEP PRESENTE SON RAPPORT ANNUEL 2015 Le Jury d\u2019Ethique Publicitaire (JEP) est l\u2019organe d\u2019autodiscipline du secteur de la publicit\u00e9 en Belgique. Il a \u00e9t\u00e9 cr\u00e9\u00e9 en 1974 par le Conseil de la Publicit\u00e9, l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication. Pr\u00e9vention et avis constituent les deux mots cl\u00e9s qui caract\u00e9risent le [&hellip;]","og_url":"https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2016-04-26T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/#article","isPartOf":{"@id":"https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/"},"author":{"name":"admin","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"Communiqu\u00e9 de presse JEP 27-04-16: Rapport annuel 2015","datePublished":"2016-04-26T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/"},"wordCount":503,"publisher":{"@id":"https:\/\/jep.be\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/","url":"https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/","name":"Communiqu\u00e9 de presse JEP 27-04-16: Rapport annuel 2015 - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/jep.be\/#website"},"datePublished":"2016-04-26T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jep.be\/fr\/communique-de-presse-jep-27-04-16-rapport-annuel-2015\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jep.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Communiqu\u00e9 de presse JEP 27-04-16: Rapport annuel 2015"}]},{"@type":"WebSite","@id":"https:\/\/jep.be\/#website","url":"https:\/\/jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jep.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/jep.be\/app\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160841793d8b0c550b0f2ce3a58c1bbe3961e4d3d94bf48f3cc7ceb3164cb0f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4113"}],"version-history":[{"count":0,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/posts\/4113\/revisions"}],"wp:attachment":[{"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}