{"id":4109,"date":"2016-04-13T00:00:00","date_gmt":"2016-04-12T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/ca-13-04-2016-avis-de-reserve\/"},"modified":"2016-04-13T00:00:00","modified_gmt":"2016-04-12T23:00:00","slug":"ca-13-04-2016-avis-de-reserve","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/ca-13-04-2016-avis-de-reserve\/","title":{"rendered":"C&A 13-04-2016: Avis de r\u00e9serve"},"content":{"rendered":"

Adverteerder \/ Annonceur: C&A<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: C&A<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/p>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9<\/strong><\/h3>\n

VO: \u201cGisteren was het weer zo ver.\u201d
Vrouw 1: \u201cAaah.\u201d
Vrouw 2: \u201cOei, wat scheelt er?\u201d
Vrouw 1: \u201cIk heb het weer zitten.\u201d
Vrouw 2: \u201cHoe dat?\u201d
Vrouw 1: \u201c-50% bij C&A eh. Ik heb heel de winkel leeggekocht.\u201d
Vrouw 2: \u201cAh ja en uw kleerkast is te klein.\u201d
Vrouw 1: \u201cErger, er is zelfs geen plaats meer om alles te verstoppen voor mijne man.\u201d
VO: \u201cGeniet nu bij C&A van kortingen tot -50% op een deel van de collectie. C&A.\u201d<\/p>\n

\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/<\/p>\n

VO: \u00ab Hier, c\u2019\u00e9tait de nouveau\u2026 \u00bb
Femme 1: \u00ab Aaaah. \u00bb
Femme 2: \u00ab Mais quoi, qu\u2019est-ce qui se passe ? \u00bb
Femme 1: \u00ab Ah, j\u2019ai encore craqu\u00e9. \u00bb
Femme 2: \u00ab Comment \u00e7a ? \u00bb
Femme 1: \u00ab Avec -50% chez C&A, j\u2019ai d\u00e9valis\u00e9 tout le magasin. \u00bb
Femme 2: \u00ab Ah et ta garde-robe est assez grande ? \u00bb
Femme 1: \u00ab Non, justement. J\u2019ai plus de place pour planquer tout ce que j\u2019ai achet\u00e9 avec la carte de cr\u00e9dit de Philippe. \u00bb
VO: \u00ab N\u2019attendez pas l\u2019\u00e9t\u00e9. Maintenant chez C&A, une partie de la collection est jusqu\u2019\u00e0 -50%. C&A. \u00bb<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/h3>\n

1) Le plaignant d\u00e9nonce cette publicit\u00e9 sexiste affichant une vision tr\u00e8s r\u00e9ductrice des femmes: comme par hasard, la jeune femme n’a pu que c\u00e9der \u00e0 cette “super promo”, a fait des achats compulsifs et, bien s\u00fbr, elle les a pay\u00e9s avec la carte de cr\u00e9dit de son mari ou compagnon (on le suppose en tout cas !). Quelle image v\u00e9hicule-t-on ? Une femme ne r\u00e9fl\u00e9chit pas ? Elle n’est pas capable de s’assumer financi\u00e8rement ? Et, comme une enfant prise en faute, elle doit dissimuler l’objet du d\u00e9lit ? On est au 21\u00e8me si\u00e8cle ? En Belgique ?<\/p>\n

2) Le plaignant trouve que ce spot donne une image d\u00e9gradante de la femme, d\u00e9pendant financi\u00e8rement de son mari et lui volant son argent pour acheter des futilit\u00e9s.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: Advies van voorbehoud<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: Avis de r\u00e9serve<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft vastgesteld dat, om een promotie aan te kondigen, de radiospot in zijn Franstalige versie een vrouw laat horen die aan een andere vrouw vertelt dat ze talrijke aankopen gedaan heeft, met de kredietkaart van diegene van wie verondersteld wordt dat hij haar partner is.<\/p>\n

De Jury is van mening dat de reclame, die op een overdreven manier een vrouw voorstelt die \u201cde winkel heeft leeggekocht\u201d, niet kleinerend of denigrerend is voor vrouwen.<\/p>\n

De Jury is niettemin van mening dat, hoewel de spot de vrouw niet voorstelt als onderdanig of op een andere negatieve manier en hij haar waardigheid niet aantast, bepaalde consumenten er, in dit geval, een verwijzing in kunnen zien naar een vrouw die financieel afhankelijk is van haar partner.<\/p>\n

Zij is derhalve van mening dat de reclame in kwestie negatieve reacties kan oproepen bij een deel van het publiek. Ze heeft derhalve een advies van voorbehoud geformuleerd conform artikel 2 van haar reglement en doet een beroep op de verantwoordelijkheid van de adverteerder.<\/p>\n

Een advies van voorbehoud houdt in dat de adverteerder vrij is met betrekking tot het gevolg dat hij aan dit advies geeft.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n

\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/<\/p>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a constat\u00e9 que, pour annoncer une promotion, le spot radio dans sa version en fran\u00e7ais met en sc\u00e8ne une femme annon\u00e7ant \u00e0 une autre qu\u2019elle a effectu\u00e9 de nombreux achats, avec la carte de cr\u00e9dit de celui qu\u2019on suppose \u00eatre son partenaire.<\/p>\n

Le Jury est d\u2019avis que la publicit\u00e9, qui \u00e9voque avec exag\u00e9ration une femme qui a \u00ab d\u00e9valis\u00e9 le magasin \u00bb, n\u2019est pas d\u00e9valorisante ni d\u00e9nigrante pour les femmes.<\/p>\n

Le Jury est n\u00e9anmoins d\u2019avis que, bien que ce spot ne pr\u00e9sente pas la femme comme \u00e9tant soumise ou de quelconque autre fa\u00e7on n\u00e9gative et qu\u2019il ne porte pas atteinte \u00e0 sa dignit\u00e9, certains consommateurs risquent, dans le cas pr\u00e9sent, d\u2019y voir une allusion \u00e0 une femme financi\u00e8rement d\u00e9pendante de son partenaire.<\/p>\n

Il est d\u00e8s lors d\u2019avis que la publicit\u00e9 concern\u00e9e est susceptible de provoquer des r\u00e9actions n\u00e9gatives aupr\u00e8s d\u2019une partie du public. Il a donc estim\u00e9 devoir formuler un avis de r\u00e9serve conform\u00e9ment \u00e0 l\u2019article 2 de son r\u00e8glement et en appelle \u00e0 la responsabilit\u00e9 de l\u2019annonceur.<\/p>\n

Un avis de r\u00e9serve implique que l\u2019annonceur est libre concernant la suite qu\u2019il donne \u00e0 cet avis.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: C&A Product-Dienst \/ Produit-Service: C&A Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO: \u201cGisteren was het weer zo ver.\u201dVrouw 1: \u201cAaah.\u201dVrouw 2: \u201cOei, wat scheelt er?\u201dVrouw 1: \u201cIk heb het weer zitten.\u201dVrouw 2: \u201cHoe dat?\u201dVrouw 1: \u201c-50% bij C&A eh. Ik heb heel de winkel […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4109","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nC&A 13-04-2016: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/ca-13-04-2016-avis-de-reserve\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C&A 13-04-2016: Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: C&A Product-Dienst \/ Produit-Service: C&A Media \/ M\u00e9dia: Radio   Beschrijving van de reclame \/ Description de la publicit\u00e9 VO: \u201cGisteren was het weer zo ver.\u201dVrouw 1: \u201cAaah.\u201dVrouw 2: \u201cOei, wat scheelt er?\u201dVrouw 1: \u201cIk heb het weer zitten.\u201dVrouw 2: \u201cHoe dat?\u201dVrouw 1: \u201c-50% bij C&A eh. 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