{"id":19675,"date":"2026-10-16T09:20:13","date_gmt":"2026-10-16T07:20:13","guid":{"rendered":"https:\/\/jep.be\/?p=19675"},"modified":"2026-10-16T09:20:15","modified_gmt":"2026-10-16T07:20:15","slug":"intermarche-13-10-2026-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/intermarche-13-10-2026-decision-de-modification-arret\/","title":{"rendered":"Intermarch\u00e9 13-10-2026 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"
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Adverteerder \/ Annonceur: INTERMARCHE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Ciao Energy<\/strong><\/h3>\n

Media \/ M\u00e9dia: Autre (point de vente)<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

L\u2019affiche dans le rayon avec la mention \u00ab Nouveaut\u00e9 \u00e0 d\u00e9couvrir ! \u00bb contient une image du produit promu et en dessous, le texte suivant : \u00ab Z\u00e9ro sucre, z\u00e9ro calorie, source de caf\u00e9ine. \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

Le plaignant indique que l’affiche annonce \u00ab Z\u00e9ro sucre \u00bb alors que le deuxi\u00e8me ingr\u00e9dient de la boisson est du sucre de canne.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting
\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury constate que la plainte concerne une affiche dans le rayon d\u2019un magasin, avec la mention \u00ab Nouveaut\u00e9 \u00e0 d\u00e9couvrir ! \u00bb, une image du produit promu et en dessous, le texte suivant : \u00ab Z\u00e9ro sucre, z\u00e9ro calorie, source de caf\u00e9ine. \u00bb.
\nIl note ensuite que la boisson en question contient du sucre de canne et que le point de vente reconnait qu’il s’agit d’une erreur de sa part concernant la pr\u00e9sentation de ce produit sur une affiche g\u00e9n\u00e9r\u00e9e par l’intelligence artificielle.<\/p>\n

Le Jury estime d\u00e8s lors que la publicit\u00e9 concern\u00e9e est mensong\u00e8re et induit le consommateur moyen en erreur sur les caract\u00e9ristiques du produit promu, ce qui est contraire aux articles 4 et 5 du Code belge de la Publicit\u00e9.<\/p>\n

Sur la base des dispositions susmentionn\u00e9es, le Jury demande \u00e0 l\u2019annonceur de modifier la publicit\u00e9 et \u00e0 d\u00e9faut de ne plus la diffuser.<\/p>\n

A cet \u00e9gard, le Jury note que l\u2019annonceur a confirm\u00e9 le retrait de cette affiche.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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