{"id":19574,"date":"2026-09-15T09:00:49","date_gmt":"2026-09-15T07:00:49","guid":{"rendered":"https:\/\/jep.be\/?p=19574"},"modified":"2026-09-15T09:00:52","modified_gmt":"2026-09-15T07:00:52","slug":"brouwerij-de-halve-maan-14-09-2026-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/brouwerij-de-halve-maan-14-09-2026-decision-de-modification-arret\/","title":{"rendered":"Brouwerij De Halve Maan 14-09-2026 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"
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Adverteerder \/ Annonceur: BROUWERIJ DE HALVE MAAN<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Brugse Zot<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affiche<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De affiche toont een fles en een glas bier Brugse Zot met als bijschrijft: \u201c100% Brugs\u201d.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

De klaagster deelt mee dat de educatieve slogan \u201cAlcoholmisbruik schaadt de gezondheid\u201d ontbreekt op de affiche.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting
\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft het dossier onderzocht in het licht van het Convenant inzake reclame voor en marketing van alcoholhoudende dranken (hierna: het Convenant).<\/p>\n

De Jury neemt kennis van de betrokken affiche die een fles en een glas bier Brugse Zot toont, met als bijschrift: \u201c100% Brugs\u201d.<\/p>\n

Zij stelt vast dat deze affiche reclame vormt in de zin van artikel 1.1 van het Convenant en dat de verplichte educatieve slogan ontbreekt.<\/p>\n

De Jury is dan ook van oordeel dat er sprake is van een inbreuk op artikel 12.1 en bijlage B, punt 2 van het Convenant.<\/p>\n

Gelet op het voorgaande en op basis van voormelde bepalingen, verzoekt de Jury de adverteerder derhalve om de reclame te wijzigen, en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: BROUWERIJ DE HALVE MAAN Product-Dienst \/ Produit-Service: Brugse Zot Media \/ M\u00e9dia: Affiche Beschrijving van de reclame \/ Description de la publicit\u00e9 De affiche toont een fles en een glas bier Brugse Zot met als bijschrijft: \u201c100% Brugs\u201d. Klacht(en) \/ Plainte(s) De klaagster deelt mee dat de educatieve slogan \u201cAlcoholmisbruik schaadt de […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-19574","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nBrouwerij De Halve Maan 14-09-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/brouwerij-de-halve-maan-14-09-2026-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brouwerij De Halve Maan 14-09-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: BROUWERIJ DE HALVE MAAN Product-Dienst \/ Produit-Service: Brugse Zot Media \/ M\u00e9dia: Affiche Beschrijving van de reclame \/ Description de la publicit\u00e9 De affiche toont een fles en een glas bier Brugse Zot met als bijschrijft: \u201c100% Brugs\u201d. 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