{"id":19490,"date":"2026-09-14T16:56:01","date_gmt":"2026-09-14T14:56:01","guid":{"rendered":"https:\/\/jep.be\/?p=19490"},"modified":"2026-09-14T16:56:03","modified_gmt":"2026-09-14T14:56:03","slug":"brasserie-sebastiaan-10-09-2026-avis-de-reserve","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/brasserie-sebastiaan-10-09-2026-avis-de-reserve\/","title":{"rendered":"Brasserie Sebastiaan 10-09-2026 : Avis de r\u00e9serve"},"content":{"rendered":"
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Adverteerder \/ Annonceur: BRASSERIE SEBASTIAAN<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Brasserie Sebastiaan<\/strong><\/h3>\n

Media \/ M\u00e9dia: Internet (Instagram)<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De reel toont twee vrouwen op het terras van een restaurant.
\nMan: \u201cGoedendag dames, de kaart, alstublieft.\u201d
\nVrouw 1: \u201cServeren jullie ook mosseltjes?\u201d
\nMan: \u201cAh, spijt me madam. Kumme maar \u00e9\u00e9n per keer gereed maken. En dat duurt te lang eer we een volledige pot hebben.\u201d
\nVrouw 2: \u201cGeef mij maar een croque monsieur.\u201d
\nVrouw 1: \u201cSalade geitenkaas.\u201d
\nMan: \u201cJa, ok.\u201d<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

De klager verwijst naar de dubbelzinnige boodschap over mosselen, wat hij voor een eigenaar van een restaurant heel wansmakelijke en erg seksistisch vindt.<\/p>\n

Beslissing Jury in eerste aanleg: Advies van voorbehoud
\nD\u00e9cision Jury de premi\u00e8re instance: Avis de r\u00e9serve<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury neemt nota van de Instagramreel, waarbij twee vrouwen in het restaurant van de adverteerder zitten en vragen of zij mosseltjes kunnen eten, waarop zij als antwoord krijgen: \u201cAh, het spijt me madam. Kunnen we maar \u00e9\u00e9n per keer gereed maken. En dat duurt te lang eer we een volledige pot hebben.\u201d.<\/p>\n

Ingevolge het antwoord van de adverteerder noteert de Jury dat de adverteerder deze korte, laconieke filmpjes maakt om een glimlach op de mensen hun gezicht te laten verschijnen en dat deze bij het grootste deel van het publiek gesmaakt worden.<\/p>\n

De Jury is van mening dat deze reclame, gelet op de humoristische ondertoon en de duidelijke karikaturale voorstelling van de situatie, niet van dien aard is om vrouwen in diskrediet te brengen, noch discriminerend is op basis van geslacht.<\/p>\n

De Jury is niettemin van mening dat de dubbelzinnige betekenis van de sc\u00e8ne, niet getuigt van de beste smaak en in de huidige tijdsgeest als ongepast kan worden beschouwd.<\/p>\n

Bijgevolg heeft de Jury gemeend een advies van voorbehoud te moeten formuleren conform artikel 1 van haar Reglement en doet zij een beroep op de verantwoordelijkheid van de adverteerder.<\/p>\n

Een advies van voorbehoud impliceert dat de adverteerder vrij is op het vlak van het gevolg dat hij hieraan wenst te verlenen.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: BRASSERIE SEBASTIAAN Product-Dienst \/ Produit-Service: Brasserie Sebastiaan Media \/ M\u00e9dia: Internet (Instagram) Beschrijving van de reclame \/ Description de la publicit\u00e9 De reel toont twee vrouwen op het terras van een restaurant. Man: \u201cGoedendag dames, de kaart, alstublieft.\u201d Vrouw 1: \u201cServeren jullie ook mosseltjes?\u201d Man: \u201cAh, spijt me madam. Kumme maar \u00e9\u00e9n […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-19490","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nBrasserie Sebastiaan 10-09-2026 : Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/brasserie-sebastiaan-10-09-2026-avis-de-reserve\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brasserie Sebastiaan 10-09-2026 : Avis de r\u00e9serve - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: BRASSERIE SEBASTIAAN Product-Dienst \/ Produit-Service: Brasserie Sebastiaan Media \/ M\u00e9dia: Internet (Instagram) Beschrijving van de reclame \/ Description de la publicit\u00e9 De reel toont twee vrouwen op het terras van een restaurant. Man: \u201cGoedendag dames, de kaart, alstublieft.\u201d Vrouw 1: \u201cServeren jullie ook mosseltjes?\u201d Man: \u201cAh, spijt me madam. 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