{"id":19399,"date":"2026-09-03T16:10:46","date_gmt":"2026-09-03T14:10:46","guid":{"rendered":"https:\/\/www.jep.be\/?p=19399"},"modified":"2026-09-03T16:10:47","modified_gmt":"2026-09-03T14:10:47","slug":"douglas-02-09-2026-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/douglas-02-09-2026-pas-de-remarques\/","title":{"rendered":"Douglas 02-09-2026 : Pas de remarques"},"content":{"rendered":"
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Adverteerder \/ Annonceur: DOUGLAS<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Douglas<\/strong><\/h3>\n

Media \/ M\u00e9dia: E-mailing<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De newsletter bevat een afbeelding met onder meer de volgende tekst:
\n\u201cAll\u00e9\u00e9n vanavond 18.00 \u2013 00.00 uur
\nAll\u00e9\u00e9n in de app.
\n-25% (in het groot)
\nop alles*.
\n*M.u.v. About-face, Alqemi, Balmain, BWFH,Cl\u00e9 de Peau Beaut\u00e9, Dolce&Gabbana Beauty, Douglas Collection, Fenty Beauty, Haze, Ir\u00e4ye, Khlo\u00e9 Kardashian, Kiehl\u2019s, Kylie Jenner Fragrances, Lolavie, Marie-Stella-Maris, Max Mara, Miu Miu, NARS, NEST New York, Ole Henriksen, Orebella, Paula\u2019s Choice, Pink Gellac, Rare Beauty, Rituals, Slickhair, Sundae, Sunmatters, The Ordinary, drogisterijmerken, haarstylingtools, kappersmerken, nichegeuren, producten verzonden door Douglas-partners en reeds afgeprijsde artikelen.\u201d
\nOnder de afbeelding leest men onder meer:
\n\u201cBeste
\nAll\u00e9\u00e9n vanavond: -25% korting op ALLES. In de Douglas-app*\u201d
\nVerder bij de asterisk, een tekst met de hierboven genoemde uitgesloten merken, alsook genoemde merken van de uitgesloten categorie\u00ebn drogisterijmerken, haarstylingtools, kappersmerken, nichegeuren.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

De klager vindt de advertentie misleidend, omdat de tekst start met \u201c-25% op alles\u201d, en dan blijkt dat er een hele waslijst van uitgesloten merken\/producten is. Het woord \u201calles\u201d is volgens hem misleidend en er zou eerder -25% op selectie van merken of deelnemende merken moeten zijn.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury neemt kennis van de newsletter met de promoactie \u201c-25% op alles*\u201d en stelt vast dat onmiddellijk naast deze claim, de asterisk een opsomming bevat van de uitgesloten merken waarnaar de klager verwijst.<\/p>\n

De Jury is vooreerst van mening dat deze verwijzing naar het bestaan van uitzonderingen heel duidelijk is, zonder dat de consument verder moet scrollen of klikken. Deze zijn immers direct onder de claim opgenomen en maken integraal onderdeel uit van dezelfde afbeelding. Verder in de newsletter wordt de lijst nog eens volledig opgenomen.<\/p>\n

De Jury meent dat deze essenti\u00eble informatie aldus op een voldoende prominente en toegankelijke wijze weergegeven wordt.
\nNaar aanleiding van het antwoord van de adverteerder heeft de Jury er verder nota van genomen dat de verschillende uitgesloten productmerken maar een relatief klein deel uitmaken van het totale aanbod aan merken op het platform in kwestie.<\/p>\n

De Jury is derhalve van oordeel dat de betrokken reclame niet van aard is om de gemiddelde consument te misleiden op dit punt.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: DOUGLAS Product-Dienst \/ Produit-Service: Douglas Media \/ M\u00e9dia: E-mailing Beschrijving van de reclame \/ Description de la publicit\u00e9 De newsletter bevat een afbeelding met onder meer de volgende tekst: \u201cAll\u00e9\u00e9n vanavond 18.00 \u2013 00.00 uur All\u00e9\u00e9n in de app. -25% (in het groot) op alles*. *M.u.v. About-face, Alqemi, Balmain, BWFH,Cl\u00e9 de Peau […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-19399","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nDouglas 02-09-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/douglas-02-09-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Douglas 02-09-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: DOUGLAS Product-Dienst \/ Produit-Service: Douglas Media \/ M\u00e9dia: E-mailing Beschrijving van de reclame \/ Description de la publicit\u00e9 De newsletter bevat een afbeelding met onder meer de volgende tekst: \u201cAll\u00e9\u00e9n vanavond 18.00 \u2013 00.00 uur All\u00e9\u00e9n in de app. -25% (in het groot) op alles*. *M.u.v. 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