{"id":19234,"date":"2026-07-27T14:53:48","date_gmt":"2026-07-27T12:53:48","guid":{"rendered":"https:\/\/www.jep.be\/?p=19234"},"modified":"2026-07-27T14:53:49","modified_gmt":"2026-07-27T12:53:49","slug":"dpg-media-07-07-2026-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/jep.be\/fr\/dpg-media-07-07-2026-decision-de-modification-arret\/","title":{"rendered":"DPG Media 07-07-2026 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: DPG MEDIA <\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: VTM GO<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Televisie <\/strong><\/h3>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>De spot houdt een compilatie in van verschillende fragmenten uit televisieprogramma\u2019s, met onder meer naaktheid en seksueel getinte beelden.<\/p>\n<p>Tekst en voice-over: \u201cHadden ze nu nog warmer voorspeld? Niet te warm, h\u00e9. De zomer is heet. Code rood, dan zegt dat in mijn hoofd: klik. Maar het kan nog heter. Misschien eens even voelen. Ik wil dat je mij keihard\u2026 Nee. Dat is hier wel het bed van ons ma, h\u00e8. Ik wil u hier en nu. Ik wil een grondig onderzoek. Oh my god. Maak je zomer nog heter. VTMGO.\u201d<\/p>\n<p><strong style=\"color: revert; font-size: revert;\">Klacht(en) \/ Plainte(s)<\/strong><\/p>\n<p>De klaagster stel dat deze reclame seksueel getinte fragmenten van alle films en series bij elkaar geplakt, inhoudt. Kinderen kijken volgens haar mee op dat uur (20 uur, na het weerbericht).<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<br \/>\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de spot in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n<p>Zij heeft vastgesteld dat de trailer een selectie van fragmenten uit programma\u2019s toont met als thema \u201cDe zomer is heet\u201d.<\/p>\n<p>De Jury is van mening dat bepaalde van de geselecteerde sc\u00e8nes, met naaktheid en zeer seksueel getinte beelden, wel degelijk ongeschikt zijn voor jongere kijkers.<\/p>\n<p>Zij is derhalve van oordeel dat deze spot van aard is om choquerend over te komen voor jonge kinderen die ermee worden geconfronteerd, wat geacht mag worden zeer waarschijnlijk te zijn bij verspreiding na het nieuws, rond 20u \u2018s avonds.<\/p>\n<p>Gelet op het voorgaande en op basis van artikel 20 en Hoofdstuk E van de Code van de Internationale Kamer van Koophandel (ICC-Code), verzoekt de Jury de adverteerder derhalve om de reclame in kwestie te wijzigen, en bij gebreke daaraan deze niet meer te verspreiden in een context waarin jonge kinderen geacht mogen worden te kijken zoals in casu het geval was.<\/p>\n<p>Dienaangaande noteert de Jury dat de trailer inmiddels verplaatst is naar een later tijdstip.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: DPG MEDIA Product-Dienst \/ Produit-Service: VTM GO Media \/ M\u00e9dia: Televisie Beschrijving van de reclame \/ Description de la publicit\u00e9 De spot houdt een compilatie in van verschillende fragmenten uit televisieprogramma\u2019s, met onder meer naaktheid en seksueel getinte beelden. Tekst en voice-over: \u201cHadden ze nu nog warmer voorspeld? Niet te warm, h\u00e9. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-19234","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DPG Media 07-07-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jep.be\/fr\/dpg-media-07-07-2026-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DPG Media 07-07-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: DPG MEDIA Product-Dienst \/ Produit-Service: VTM GO Media \/ M\u00e9dia: Televisie Beschrijving van de reclame \/ Description de la publicit\u00e9 De spot houdt een compilatie in van verschillende fragmenten uit televisieprogramma\u2019s, met onder meer naaktheid en seksueel getinte beelden. 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